USAT Targeted Advertising leads to Apple Pay surge white paper

Targeted advertising leads to surge in sales and Apple Pay use

This four-page white paper from USA Technologies (USAT) reveals the results of a six-month study testing targeted point-of-sale advertising of Apple Pay at unattended vending machines and how that translated into increased overall sales, transactions and mobile payment usage.

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The Evolution of Digital and Mobile Wallets

The evolution of digital and mobile wallets

This 24-page white paper examines the history, current status and likely future development of the digital and mobile wallet market and examines the way forward for each of the different types of provider: financial institutions, card networks, mobile network operators, merchants and new entrants.

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