This 11-page white paper makes the case for implementing mobile scan-and-go technology in store as the retail sector faces increasing pressure to build revenues and find operational efficiencies.
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
This case study provides details on an NFC-based shopper marketing service tested by soft drinks giant Pepsi.
Wendy’s uses toll tags to speed up drive-through sales using EZ-Pass tags, while The Linux Foundation’s Jim Zemlin and the Bluetooth SIG’s Errett Kroeter explain how the Internet of Things is getting closer to a reality.
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