USAT Targeted Advertising leads to Apple Pay surge white paper

Targeted advertising leads to surge in sales and Apple Pay use

This four-page white paper from USA Technologies (USAT) reveals the results of a six-month study testing targeted point-of-sale advertising of Apple Pay at unattended vending machines and how that translated into increased overall sales, transactions and mobile payment usage.

Read more…

• Search NFCW for more about 'Retail'