This six-page brochure explains the features, benefits and applications of NXP’s latest secure NFC tags, the NTAG 424 DNA and the NTAG 424 DNA TagTamper.
This 11-page white paper makes the case for implementing mobile scan-and-go technology in store as the retail sector faces increasing pressure to build revenues and find operational efficiencies.
This 20-page document contains five case studies that show how developers and product designers are turning to NFC technology to advance how products, services, and applications enable meaningful consumer experiences.
This newly updated 12-page primer explains in clear and simple terms how Apple’s NFC-based mobile payment system works and makes an ideal fast introduction to Apple Pay for executives that are new to mobile payments.
This second volume of What’s New in Payments features in-depth articles on the mobile payments market in China, the rise of mobile money, the potential of mobile-only banks, the bank of the future, the role of the IoT and artificial intelligence in payments, the retailer wallet opportunity, the market in Russia and the challenges and possibilities created by Europe’s new PSD2 regulations.
Banks need to engage with customers, adapt to consumers’ changing needs, and provide the best user experience to secure their role in the rapidly changing payments industry explains Dejamobile’s Lorcan Burke, before setting out how these aims can best be accomplished.
Allowing customers to order and pay through a dedicated app offers convenience and choice, says Steve Flanagan, director of marketing at Starbucks Europe.
Join NFC World and Bell ID to find out how banks can move beyond standard handset maker and card network schemes to provide differentiated mobile payment offerings that retain customers, attract new business and add fresh revenue streams.
This 32-page white paper produced by the GSMA provides an in-depth study of the development and implementation of mobile operator China Unicom’s mobile couponing and loyalty solutions for the Chinese market.
In this edition of The Mobile Wallet Report PowaTag CEO Dan Wagner explains his ambitious plans for Bluetooth beacons, we look at US Bank’s mobile shopping platform, and Westpac tells us how it aims to offer the best digital banking experience in the world.
• Search NFCW for more about 'Mobile marketing'