USAT Targeted Advertising leads to Apple Pay surge white paper

Targeted advertising leads to surge in sales and Apple Pay use

This four-page white paper from USA Technologies (USAT) reveals the results of a six-month study testing targeted point-of-sale advertising of Apple Pay at unattended vending machines and how that translated into increased overall sales, transactions and mobile payment usage.

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GSMA Orange

Orange France: Delivering digital commerce in retail to enhance the customer journey

This 28-page white paper produced by the GSMA provides insight into the role mobile network operators can play in the development of mobile retail solutions. It focuses on the strategy implemented by Orange France and examines how the company helped merchants overcome the challenges of integrating mobile technology into the shopping experience.

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Rambus HCE - NFC's missing link

Host card emulation: NFC’s missing link

This 14-page white paper, updated for 4Q 2015, explores how host card emulation (HCE) can overcome the challenges faced by service providers when implementing secure NFC services and sets out the benefits that HCE can offer over traditional NFC implementations that make use of a secure element on the user’s mobile device.

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NFC Business Models

NFC Business Models

This 2011 research report provided readers with strategies for mobile network operators, handset manufacturers, financial institutions, third party service providers — and their potential customers.

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