This 17-page white paper from the NFC Forum provides detailed guidance to brands and retailers on how to take advantage of near field communication technology to establish and reinforce their connection with consumers.
This six-page brochure explains the features, benefits and applications of NXP’s latest secure NFC tags, the NTAG 424 DNA and the NTAG 424 DNA TagTamper.
In this eight-page paper Mastercard examines the current status and future potential of voice-activated commerce, asking whether the technology is ready for prime time and looking at the factors that will lead to its successful adoption.
This 11-page white paper makes the case for implementing mobile scan-and-go technology in store as the retail sector faces increasing pressure to build revenues and find operational efficiencies.
This 20-page document contains five case studies that show how developers and product designers are turning to NFC technology to advance how products, services, and applications enable meaningful consumer experiences.
This 12-page guide provides full details of NFC World’s readership, explains how we work side by side with our partners to educate the market and details the benefits we offer to our partners in exchange for supporting our work.
The world’s largest leisure travel company is introducing a new cruise experience that makes use of the Ocean Medallion, a small, in-house designed device that supports both NFC and Bluetooth Low Energy and acts as a guest’s key to a wide range of personalized, next generation services on board the company’s cruise ships.
This newly updated 12-page primer explains in clear and simple terms how Apple’s NFC-based mobile payment system works and makes an ideal fast introduction to Apple Pay for executives that are new to mobile payments.
This 11-page white paper produced by Rambus explores five key reasons why retailers should be offering their own, branded digital wallet to customers.
This second volume of What’s New in Payments features in-depth articles on the mobile payments market in China, the rise of mobile money, the potential of mobile-only banks, the bank of the future, the role of the IoT and artificial intelligence in payments, the retailer wallet opportunity, the market in Russia and the challenges and possibilities created by Europe’s new PSD2 regulations.
• Search NFC World for more about 'Marketing & Promotion'