Bridging digital and physical retail with NFC

Bridging digital and physical retail with NFC

This 17-page white paper from the NFC Forum provides detailed guidance to brands and retailers on how to take advantage of near field communication technology to establish and reinforce their connection with consumers.

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NXP's NTAG 424 DNA tag: Security, privacy and trust for NFC in today’s IoT

NXP’s NTAG 424 DNA tag: Security, privacy and trust for NFC in today’s IoT

This six-page brochure explains the features, benefits and applications of NXP’s latest secure NFC tags.

Inside you’ll learn about the NTAG 424 DNA and the NTAG 424 DNA TagTamper, including 13 key features, five major benefits and eight application areas that are targeted because of the tags’ state-of-the-art in-built security and privacy protection.

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Covershot: Is anybody there? Giving Conversational Commerce a voice

Is anybody there? Giving conversational commerce a voice

In this eight-page paper Mastercard examines the current status and future potential of voice-activated commerce, asking whether the technology is ready for prime time and looking at the factors that will lead to its successful adoption.

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Cover: "From MagicBand to Ocean Medallion: Using interactive devices to unlock next-generation guest experiences"

From MagicBand to Ocean Medallion: Using interactive devices to unlock next-generation guest experiences

The world’s largest leisure travel company is introducing a new cruise experience that makes use of the Ocean Medallion, a small, in-house designed device that supports both NFC and Bluetooth Low Energy and acts as a guest’s key to a wide range of personalized, next generation services on board the company’s cruise ships.

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Covershot: What is Apple Pay and How Does it Work?

What is Apple Pay and how does it work?

This newly updated 12-page primer explains in clear and simple terms how Apple’s NFC-based mobile payment system works and makes an ideal fast introduction to Apple Pay for executives that are new to mobile payments.

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