Google breathes new life into NFC with support for Host Card Emulation (HCE) in Android 4.4 KitKat, Amex lets customers pay with Membership Rewards in New York taxis, and mobile location analytics firms agree to customer data code of conduct.
This 21-page edition of The Mobile Wallet Report takes an in-depth look at merchants’ attitudes to mobile payments as well as at how mobile payments may fit into the wider strategic issue facing multi-channel merchants today — “How do we serve our customers in the smartphone era?”
In this 20-page edition of The Mobile Wallet Report we examine: Facebook enters the payments market — next step, a mobile wallet? NFC finds a place in the home — the rise of the technology in consumer electronics and appliances; Key moves from around the mobile wallet world; and more…
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