Cover: "From MagicBand to Ocean Medallion: Using interactive devices to unlock next-generation guest experiences"

From MagicBand to Ocean Medallion: Using interactive devices to unlock next-generation guest experiences

The world’s largest leisure travel company is introducing a new cruise experience that makes use of the Ocean Medallion, a small, in-house designed device that supports both NFC and Bluetooth Low Energy and acts as a guest’s key to a wide range of personalized, next generation services on board the company’s cruise ships.

GSMA transport study

A global study in transport: How mobile technology is enhancing the passenger experience

This 56-page white paper produced by the GSMA provides an extensive overview of the impact of mobile technology on transport systems across the globe. It evaluates the value this technology has for transport operators, mobile network operators and passengers and considers key issues relating to its implementation.