Case study: Pepsi Frozen Faceoff 2014 Promotion

Case study: Pepsi Frozen Faceoff 2014 promotionThis case study provides details on an NFC-based shopper marketing service tested by soft drinks giant Pepsi.

The document explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome in order to improve in-store consumer interaction without increasing merchandising or delivery costs and details the results of the campaign.

This case study has been produced by solution provider Rehrig Pacific and approved by the NFC World+ editorial team.

How to access this document

This five-page case study is available free of charge to NFC World+ Knowledge Centre members (PDF format, 1MB).

This premium information is available free of charge to NFCW Knowledge Centre members. Log in or join for free to get immediate access.

Rate this resource

 

Explore more...

Territories

This item is part of the NFC Technology Knowledge Centre.