Google breathes new life into NFC with support for Host Card Emulation (HCE) in Android 4.4 KitKat, Amex lets customers pay with Membership Rewards in New York taxis, and mobile location analytics firms agree to customer data code of conduct.
- Google breathes new life into NFC: Android 4.4 KitKat includes support for Host Card Emulation (HCE), a technique that removes the need to store credentials on a physical secure element and has the potential to solve one of the major roadblocks to widespread adoption of NFC payments.
- Amex lets customers pay with Membership Rewards: Customers can pay their New York taxi fares with Membership Rewards points, setting the scene for a possible expansion of the loyalty programme into a new kind of virtual currency.
- Mobile location analytics firms agree to customer data code of conduct: Giving consumers a choice as to when and how they share information is crucial to preserving their privacy and keeping their trust, says the Future of Privacy Forum’s Sarah Gordon.
- PLUS: Bluetooth LE beats NFC and QR in Qualcomm café pilot, Bluetooth push marketing campaign pays off for Vans, Biedronka rolls out mobile payments to 2,200 stores, Vogue Taiwan tests members-only vending machines, Google Glass gains payments apps, and more.
Organisations mentioned include Alliance Data Systems, American Express, Asda, Biedronka, Blackhawk Network, Citadele Bank, Dunn Bros Coffee, Dwolla, Etisalat, First Data, Future of Privacy Forum, Google, ICP Polska, Iko, Infogroup Targeting Solutions, Intuit, Krajowa Izba Rozliczeniowa (KIR), LevelUp, MasterCard, McDonald’s, Microsoft, Mobiquity Networks, MyCheck, Orange, PayPal, Perka, Prezzo, Qualcomm, RedBottle Design, Retail Touchpoints, Samsung, Simple, Starbucks, Strategy Analytics, Vans, VeriFone, Vogue, Westpac, WoraPay, Zapp and Zappar.
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