Beyond payments — Why Czech bank CSOB is designing a mobile app for the entire shopping experience

Beyond payments - Why Czech bank CSOB is designing a mobile app for the entire shopping experienceCSOB launched its HCE-based NFC mobile payments service in June 2016, but this is just the start of the bank’s wider mobile wallet ambitions, writes innovation manager Jan Nezbeda.

In this article, he explains in detail how the bank went about developing and implementing its HCE service, and how the bank now plans to add loyalty cards, shopping lists, digital receipts and more.

Nezbeda also describes the main product design challenges faced by the bank and the procedures adopted for developing, testing and piloting its standalone mobile wallet app. He then looks at the app’s functionality and identifies simple activation and usage as key factors in ensuring positive customer response before explaining CSOB’s strategy for encouraging adoption of its mobile payments service and for developing its mobile wallet app in the longer term.

Jan Nezbeda, CSOBThis article has been written by Jan Nezbeda, innovation manager at CSOB, and forms part of NFC World’s What’s New in Payments report.

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This item is part of the What's New in Payments Knowledge Centre.