This 17-page survey asks people about their mobile behaviour and expectations over security, and how these would affect those providing applications and infrastructure for mobile applications and services.
“Building trust in mobile apps: The consumer perspective” is a survey of 1,300 adult smartphone users in Brazil, the Netherlands, South Africa, Singapore, the UK and the US. It was carried out by Smart Survey on behalf of Gemalto in July 2016.
It reveals several key insights into the expectations of end users with regard to app usage and mobile security, highlighting similar trends in attitude that transcend regional or cultural differences.
The report then makes a range of recommendations for the mobile app ecosystem to increase security and build trust with end users.
This survey is sponsored by Gemalto and has been approved by the NFC World editorial team.
How to access this report
This 17-page document is available free of charge to NFC World Knowledge Centre members (PDF format, 3.9MB).
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This item is part of the Mobile Payments Knowledge Centre.