Allowing customers to order and pay through a dedicated app offers convenience and choice, says Steve Flanagan, director of marketing at Starbucks Europe.

In this Q&A with Rian Boden, editor of What’s New in Payments, he explains why one of the keys to future mobile payments growth is repetition and awareness building, and how Starbucks is preparing to use artificial intelligence to enhance the chain’s Mobile Order & Pay service.

Flanagan provides an overview of Starbucks’ mobile payment service and expands on the rationale behind the introduction and ongoing development of the company’s mobile app within the context of a growing mobile payments sector.

“We believe there is a great opportunity for mobile payment growth, saving our customers’ time and creating even more convenience for their in-store experience,” he says.

This article forms part of NFC World’s What’s New in Payments report.

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This item is part of What's New in Payments.